Like Han Solo who never wanted to be told the odds, for something like a new Star Wars film I work very hard to void the reviews until after I've watched the movie myself.  Even before the age of the Internet where SPOILER! became a thing, I saved reviews from magazines and newspapers, and waited until after seeing the movie, reading the book, or listening to the album before I dug into what others thought.  I tend to have the dissenting opinion on things and kind of like the idea of carefully cultivating that, so I don't want others' ideas muddying up my own unique candy-colored waters.